Little libraries, global interest, big impact.

Little Free Libraries are book exchanges hosted by everyday people in their yards or communities, that encourage neighbors to give a book/take a book. To reinforce the brand’s position as both design-forward and a supporter of the book community, I invented a design competition with a twist—the requirements for the library would be taken from a survey of library owners, making sure the problems being solved were directly connected to the needs of the community.

Role

Brand strategy, art direction, copywriting

Results

• 300 design submissions received from 40 countries

• 15 press hits in publications like Quartz and Publisher’s Weekly

• Content associated with competition was top performing on social

• Secured an impressive panel of judges including representatives from Project H Design, Princeton Architectural Press, and architectural firm Snøhetta

Here are some of the winning entries: