Kathryn Jaller
Content strategy for creative business.

About

Building inspiring brands by any medium necessary.

 
Photo by Diane Villadsen.

Photo by Diane Villadsen.

I’ve spent the past 10 years building content programs that blend online with in-person experiences, and combining a love of strong copy with an eye for great visuals.

I’m currently a Content Strategy Lead at Airbnb on their Experiences team, helping people share their culture, talents, and passions with people all over the world. Prior to that I was Associate Marketing Director for Online Strategy at Chronicle Books, and New Media Manager at the Contemporary Jewish Museum. I've spoken at events like South by Southwest about the excitement and existential intrigue of digital, and as a design superfan I’ve have produced programming for CreativeMornings and AIGA SF. I also make jewelry which is usually produced while ingesting some visual comfort food (30 Rock and Drag Race are my forever faves).

My work in the world is about synthesis—between details and the big picture, differing viewpoints, words and images. I look for solutions that create meaningful results at the same time as they capture the imagination. But the most important skills I've built are how to learn, and how to teach others. My deepest satisfaction comes from collaborating with a creative team. Whatever the medium, I'm driven to communicate with precision, power, and emotional impact, as a way to connect people to ideas and to each other. 

 

Speaking Engagements

Usually sincere musings with a little humor to keep it light. A few highlights include:

  • 2019 OneWorkplace | Space as Fashion

  • 2017 Publishing Professionals Network | Company and Imprint Branding

  • 2016 Social Innovation Week | The Little Free Library Design Competition

  • 2016 American Institute of Architects SF | Little Library Design Competition

  • 2015 Makeshift Society | Class on "Inspired Social Media"

  • 2014 South by Southwest | Everyone's a Curator: Do Museums Still Matter?

  • 2013  Museum Computer Network Conference  | The Social Museum

Press + Publications

I've been lucky to work on projects that have captured imaginations and attention spans, at least for a news cycle or two. A few highlights include: