Making book design shine, digitally.
Chronicle Books makes distinctive books and products, but it also stands out because it's one of the few publishers that sells its books directly to consumers. And it did so on a website that hadn't been updated in seven years. So my team and I set about a redesign to bring the creative and the technology to the present, and align across the rest of the brand.
Role
Strategy, art direction, copywriting
Results
10% increase in sales year over year, 40% increase in conversion rate.
Sales platform for not one, but two of Oprah’s favorite things (her site linked to ours directly).
Organic traffic improved by 12%.
All photography by Irene Kim
“We consider every detail and ask questions like these: Does the design support and enhance the content? How does it feel in your hands? What special touches can we add to make it an object you’ll treasure?”
Illustrations by Alina Buevich